20 June 2019, Charlie A Raya
It’s not Amazon’s fault
If we care about independent shops and producers as well as a future that is moulded by a multitude of independent talents then we have to stop using giants like Amazon.
It’s not Amazon who destroys a healthy and multi-layered economy, it’s the customer and those who sell through Amazon and the likes.
I think it was in 2015 that I decided to stop using Amazon. When I published book 1: beginning, I knew that selling through Amazon would contradict everything the town experiment stands for.
‘Do I want to support that we are mere puppets, and the puppet masters whisper day and night: “Buy, buy, buy!”?book 1: beginning
No. I think we should start telling those whisperers: “Bye, bye, bye.“’
I am aware that it is difficult for the customer to trust outside the well-established giants. But honestly, look around … it is never good to give too much power to big players. It’s the customers who decide the fate of our economies. If the customer doesn’t buy from just anyone, our economies will be better off. If the customer doesn’t buy just anything, our resources will be much better used.
Not using Amazon is like …
Not using Amazon is like jogging. You have to give yourself a kick in the butt, but afterwards you feel really great.
So what can we do?
Ideally we learn from the giants. After all, they must have gotten a few things right.
And then we build our dwarfs, small companies supporting each other which are locally orientated while keeping a watch out for truly great innovations world-wide.
In book 1 and in book 2 I introduce two business models that work globally and locally at the same time: The Hub and dot.international. I don’t want to go into details now, but I can think of a number of additional business models that would be beneficial to all except the stupid greedy idiot. Here are the main differences:
Business aim: making money
Employment approach: let them work more, pay less, automate
Expansion: the more the better (mostly), silence the competition
Easy Town Business Models
Business aim: providing products
Employment approach: flexible jobs, pay per task not per position, automate only where it is more beneficial, payments are linked within a company
Expansion: be big enough to make it work, cooperation instead of competition
These are just three examples. A lot more could be added and it really is worthwhile to look for new business approaches. The Easy Town models are all about giving people the chance to have jobs they love, to produce products they can be proud of, to earn a living which allows them to fulfil some of their dreams, to be responsible with resources, and to have a supportive network rather than overlording corporations.
As so often, John Oliver’s LastWeekTonight presents a well researched presentation of work in warehouses and which better warehouses to talk about then Amazon’s. In fact, after watching this, I have to qualify my earlier statement. No one forced Amazon to grab all business and become a destructive power worldwide. Amazon could have created business models that share and distribute instead of pushing everyone over the brink who doesn’t play along.
addition on 21 September 2019
Go to Mars
I saw this sign at the Climate Strike demo in Berlin. I wonder whether the bearer had Amazon boss Jeff Bezos in mind. But since Jeff Bezos believes that the only thing you can do with a vast fortune like his, is space exploration, I am happy to wish him the best of luck.
Check out the John Oliver video for the Jeff Bezos quote on space exploration. It’s such a weird thing to say in the face of everything that troubles us and our planet that I had to us it in the story – at the ball in Russia:
#fridaysforfuture Strikes and demonstrations for a future on our planet: 20th – 27th September 2019 >>> https://www.fridaysforfuture.org/ Also see speech by Greta Thunberg at the 2019 UN climate action summit in New York.
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