book 1: beginning

or drafting a town experiment

beginning, or drafting a town experiment, by Charlie Alice Raya, book series: seven years easy town, cover

snippets from book 1: a letter, give the world a shake, Jack fuming, playfulness questioned, snobs, why build a town experiment?, neurological patients, relatives of patients, she keeps not doing things no one else doesn’t do, a first meeting, the assistant, making things run, business rules, a blur, a Wednesday morning at the project, working out, challenging tech giants, gardens, religion, an outburst, moles, a nightmare, healthcare, sitting on the jetty, Hub Stations, Jack has a problem, business ideas, gendered fashion, rumours, durability, names, flying solo, Disney Dream Party, job security, job shaking, free trade, a bank, a football match, the first street layouts, a multi team meeting with Ecology & Agriculture, a clash, a surprise, movie critics, an Arts prank, Tom worried, more secrets, good news, demography, no talking to Alice, Alice lashes out, Jack has a sleepless night, Alice needs a break, a story for rainy days, teaching methods, mixing generations, a tense talk on the jetty, a secretive security company, conference rehearsal, Jack in doubts, Andy, Daria and Noel have a surprise for Alice, another talk on the jetty, Jack joins a secret meeting unwittingly, doubts about social media, numbers, Tom excited, a secret Hub meeting, Jack is surprised, Alice talks to a shadow on the screen, speech training, a summer scene, who rescues who?, role models, back in New York, the conference, a clash, a speech dismissed, two hours in a room, meeting a nervous global player, parties, smart toilets, meeting more big players, back at Tom’s, stars and a flying lion.

Alice Adler, a Berliner, sets out to convince Tom Holbon, the richest man on the planet, to build a town experiment. The aim of the experiment is to rethink — well, everything.

‘I hope he is curious enough to take a walk with me through the ideas. And I hope he is sensible enough to take his time before taking any decisions.’

book 1, beginning

At the first meeting between Alice and Tom

There was anger in Tom’s eyes when he said: ‘How is any of this going to end hunger, war, illness, injustice, fanaticism, terrorism, global warming?’
‘It’s half past nine. And that’s what you want to talk about now? All right. In short: With a single town, we can help to rethink whatever needs rethinking. We can test ideas and deliver tangible and reproducible results. War, hunger, global warming and all the rest are the consequences of inadequate practices. By tackling root problems in our town experiment, we might find adequate practices which in turn might influence all of the above positively.
But who knows? Maybe we find out that there is no hope for the planet as long as humans live on it. And even that would be a result. All charities could close, governments could go home and everyone could do whatever they want. No more worries. The world will end no matter what we do.’
‘Do you think this is a good moment to be sarcastic?’
‘I’m not sarcastic. Not really. Because this might be the result. Besides, it is paramount to keep in mind that this experiment will never provide ultimate answers. We need to be careful not to come up with some ultimate truth or salvation like so many movements and religions. No good has ever come from having all the answers.’

book 1, beginning


Week 1 — Settling in
Week 2 — Health & Care
Week 3 — Economics & Business
Week 4 — Ecology & Agriculture
Week 5 — Arts & Crafts
Week 6 — Admin & Society
Week 7 — Research & Education
Week 8 — Design
New York
The First Easy Town Conference
Back at Tom’s


beginning, or drafting a town experiment, by Charlie Alice Raya, book series: seven years easy town, cover

Pages: 499, 133k
Format: ePub
Price: €8.42 (incl. VAT)

colour extreme by Alice Raya, Venice, 2011

About the series

The overall story is simple: A town experiment is planned in several stages, the town is built, the town gets into trouble, and some of the main characters mess things up.

But eventually, the town emerges as an intriguing model on all counts: society, economy, environment and governance. And the main characters, well, they go through a lot.

Over the seven years of the story, many questions are asks, ideas are brought to life, a town is built, people move in, the experiment starts, enemies are faced, personal struggles are fought, parties are enjoyed, hangovers nursed, disputes won and lost, disappointments and loss endured, adventures mastered, physical fights fought and injuries suffered, love (well, it does its many things), and sometimes magic enters the story too. And in all this, the desire to explore, to understand, to question, to test is at the centre of the overall story.

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series: greyscale by Alice Raya, Poland near Usedom

The Letter

It all started with a letter.
Dear Mr Holbon …

photo series: nature moved by Alice Raya, Baltic Sea & Forrests

The origins of the Easy Town idea

The call came on a Sunday in April 2012.
My friend Easy was in a critical condition after an aneurysm had ruptured in his brain.

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