rethinking figure
rethinking figure

Why do a rethink?

If the outcome of a practice is unsatisfactory, then rethinking is a good starting point to find alternatives.

Rethinking also takes into account that people who invented a product or inspired a view, might not have had all the knowledge at their disposal that we have by now, and their motivation might not correspond to the way we want to deal with each other today.

Apart from that, it is always an advantage to keep an open mind, to nourish an active mind, to never stop exploring and trying to understand. That is the safest way to avoid single-mindedness, so-called truth, and the continuity of faulty or destructive practices.


The watcher is a reminder that humans will only progress if and when they strive to understand what it is they are doing, and when they ask themselves why they are doing it.

book 2/2, travelling, Otaon

The watcher extended

Both questions are worth repeating and worth thinking about.

Take anything in your life and ask yourself those two questions.

What am I actually doing?
And why am I doing it?

As a second exercise and likely eye-opener, take anything in your job, in politics or in society, and ask those two questions.

What are we actually doing?
And why are we doing it?

There will be more on this. But for now I want to give these questions room to unfold.

What is a rethink?

Basically a rethink is taking time to analyse a given idea, practices, product, procedure, and to look at it from all possible perspectives to find out whether a different approach might yield a better result.

Rethinking is also about freedom. About shedding conventions, about the courage to ask questions, to explore, to care about humanity and the planet.

Who should do a rethink?

Everyone. As far as I know everyone has something that could do with a rethink, and likewise important everyone is needed on board in order to rethink the major issues of our time like how we do business, how we coexist with nature, how we treat each other, how we build and live together, how we deal with our sexuality, or what stories we tell.

Input from all of us is required to shape a world that breathes, laughs and thrives.

Rethinking towns and cities

The website towns and cities international also has a rethinking category.

Here are the key links:

Get in touch

If you can think of something that doesn’t need a rethink, or if you are curious how I would rethink an issue, then you can use this form to send your suggestion, or you can write directly to

Emails will be answered within 48 hours whenever possible.

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